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HomeGeneral NewsThe disease of 'more': Marketing has become structurally addicted to volume

The disease of ‘more’: Marketing has become structurally addicted to volume

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Marketing has become structurally addicted to volume. Every platform, every format, something to say to every millennial or Gen Z (or both). On the surface, all that presence looks like progress and productivity. Except the real outcome is weaker work and weaker brands.

This was the…



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