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HomeGeneral NewsTourism Australia ditches UM for Zenith

Tourism Australia ditches UM for Zenith

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Tourism Australia has ended its 10-year relationship with UM, as it hands its global media account to Zenith.

The Publicis-owned agency will take over the global media buying from UM from 1 September under a three-year contract with a maximum value of $189 million and two one-year…



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