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The first thing I noticed when I landed in Sydney wasn’t the sunshine – though that hits you hard and fast. It was how glowy everyone looked. It wasn’t forced, nor was it the result of rounds of lasers and multi-step routines that take hours to perfect. This felt much more natural-looking, effortless, dewy and real.
What is A-beauty, and why is it having a moment?
A-beauty – shorthand for Australian beauty – first popped up a few years ago. Its resurgence is accompanied by a host of…
