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As a result, putting together a failsafe skincare routine means a lot of trial and error, which can be expensive. But skincare brand The Ordinary might have the solution in the form of its new Regimen Builder. If you’ve bought skincare from The Ordinary before, you’ll know that there is an incredible array of products to choose from. Admittedly, it can be quite daunting. Is lactic or glycolic acid best? Where does retinol factor in? Launched this week, the brand’s smart digital service puts together your ultimate skincare routine, cherry-picking serums, cleansers, moisturisers and more from the many products which make up its collection in a bid to save you from playing a guessing game.
