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With its purse-like shoulder strap and scuba material exterior, my water bottle was less aesthetically pleasing than the styles I’ve seen on the runway from before the pandemic. There was a lavender, leather water bottle bag strapped across a (very hydrated-looking) male model’s chest at the autumn ‘20 Jacquemus show in January 2020; Chloé, Marine Serre, Prada, Kenzo, and Chanel all, too, included water bottle accessories in their collections that season. But since last autumn — when the bags became available for sale — was primarily spent indoors, the trend never really took off. Now that the possibility of normalcy — or something similar to normalcy — is on the horizon, designers are bringing back the accessory again.
