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HomeGeneral NewsYouTube launches new ad formats to seize on CTV audience growth

YouTube launches new ad formats to seize on CTV audience growth

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Alphabet Inc-owned YouTube has reported significant growth in its Australian connected TV viewing at its virtual marketing event, Brandcast.

According to its own internal data, eight million Australians streamed YouTube content on a connected TV in March this year.

The rise of Connected TV or…



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