Tuesday, August 4, 2026

HomeGeneral NewsBWS plays with its own initialism in Christmas ad via M&C Saatchi

BWS plays with its own initialism in Christmas ad via M&C Saatchi

- Advertisement -


Woolworths’ BWS has released its Christmas campaign titled ‘Big Wonderful Summer’ via M&C Saatchi Sydney.

The campaign plays on different initialisms that BWS can stand for, for example: Boldly Worn Smugglers, Beats Wrapping Socks and BBQ Without Salad.

In one of the 15-second spots for the…



Click here to view the original article.

- Advertisment -
- Advertisement -

Recently Viewed