Dry shampoo brand Batiste rebrands for the third time since 2011

Church & Dwight’s Batiste has rebranded for the third time since it was acquired in 2011 via Halo.

The announcement:

The world’s no. 1 dry shampoo brand Batiste, has revamped with a bold, modern design. Batiste champions the Australian dry shampoo category which is closing in on a milestone…