HomeGeneral NewsGoogle aligns global media account with GroupM's Essence ahead of local merger

Google aligns global media account with GroupM’s Essence ahead of local merger

November 18, 2021

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Google has consolidated its global media account with WPP’s Essence, part of GroupM, the tech company has confirmed to Mumbrella, and it is understood that the changes apply to the local market.

As first reported in Campaign US, Google appointed Essence to its full service media account…

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