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A BETTER TASTING ICE CREAM THAT IS BETTER FOR YOU – AND THE PLANET

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The old saying goes “we all scream for ice cream” – and for good reason! It’s a yummy indulgence that many people enjoy, especially during the warmer months.

But what if you could enjoy that indulgent treat in a version that doesn’t compromise on taste or texture while still being better for you – and doing good for the world around you at the same time?

Introducing Australia’s first social enterprise ice cream: Elato Artisanal Ice Cream

Elato ice cream is packed full of flavour using artisanal ingredients sourced from flavour suppliers committed to social impact.

And with half the profits going to Oz Harvest, it really is a feel-good treat.

Elato artisanal ice creams are “clean label” which means all its ingredients are made with minimal processing plus it is free from chemicals, colours and preservatives. They also use 30% less added sugar and include prebiotic fibre for good gut health as well as being low in lactose, and free from gluten, soy and nuts.

The two dairy flavours – Triple Vanilla and Cold Brew Decaf Café Latte – are the only premium ice cream 3-star health-rated products on the market and were chosen for launch because they showcase Elato’s use of overnight infusions to enhance flavour. The difference is impressive.

Elato’s Dark Chocolate Truffle Ice Cream is vegan, made using an organic coconut cream base and vegan dark chocolate made from cacao beans grown organically by traditional methods in the Solomon Islands.

Elato founder and creator Roz Kaldor-Aroni, a proud chocoholic, believes it will be a hit with any chocoholic – not just vegans.

Roz has a passion for making ice cream that first and foremost tastes amazing and has a rich, luxurious texture – but that is also better for you and, importantly tastes better than her most popular rivals in the supermarket freezer.

The self-confessed ice cream geek – who has used her extensive knowledge and interest in maths and science to learn all she can about making the best possible ice cream – says she was disappointed in the past to find so-called “healthier” ice cream options compromised on flavour and texture, used far too many chemicals and all had a poor after-taste from the use of sweeteners.

So she developed a patented method to reduce certain sugars and replace them with soluble fibre, without losing natural sweetness.

Second only to flavour is Roz’s commitment to use the enjoyment of ice cream to give back to the community using Elato as a force for good. She also delivers her mission through sourcing only artisanal flavour suppliers committed to social impact and regenerative agriculture as well as giving 50% of profits to Oz Harvest to reduce food waste and help feed those in need.

“I wanted to create an ice cream that was better for you without compromising on a deliciously indulgent taste and texture,” Roz says.

She also wanted her ice cream to have a positive impact on the planet and others.

“I wanted to use the enjoyment of ice cream do good in the world, which is why Elato is a social enterprise committed to using business to help improve the world,” she says.

“We choose to support OzHarvest to achieve these objectives because of its focus on food rescue and innovation to fight food waste in Australia.”

“This approach also extends to the sourcing of all our flavour suppliers who are artisanal, small batch social enterprises committed to sustainability, fair trade , a positive social impact and regenerative agriculture.”

Elato is ice cream that tastes better and is made better.

Elato creator Roz Kaldor-Aroni shares her top ten tips for getting the best out of your ice cream:

  1. Get it from freezer to freezer fast! If you are buying ice cream at the supermarket, make it the last item you grab before heading to the checkout, and then take it straight home to your freezer -or even better, get it home delivered.
  2. Do not store it in the freezer door! The door is subject to the most temperature fluctuations in your freezer (particularly if you are constantly looking inside for a treat).
  3. A chest freezer is best as cold air falls back into the freezer, rather than out of the door, when you open the lid. If in doubt, use a freezer thermometer to work out the coldest part of your freezer and keep your ice cream there. If your freezer is warmer than -18C, you might want to consider a new freezer – or at least a repair.
  4. Once you have taken a few scoops out, moist air circulates on the ice cream and forms ice crystals known as “ice burn”. You can use grease proof paper to both cover the surface as well as scrunched up to fill the void in the tub, or a fine powder such as cocoa powder, cinnamon or finely ground coffee to seal the surface from the air.
  5. Keeping ice cream air-tight is another way that contributes to preventing ice burn. Once it is opened, place your ice cream in a zip-sealed bag with the air squeezed out, seal with a silicon stretchy lid or use plastic wrap with a rubber band around the top and the air squeezed out. Use an American style round ice cream scoop with a lever to help remove the ice cream, and scoop around the outside edge of the tub first where it is softer. It’s sharp leading edge works better than a gelato scoop.
  6. Eat it slowly! While the temptation might be to gobble down a yummy ice cream – especially when it is melting on a hot day – ice cream is best on the first taste, when it starts to be warmed on your tongue and the aromatics provide a smell so you get the full flavour and texture. After that, your taste buds are too cold to work properly, driving you to eat more ice cream, seeking that elusive taste.
  7. Lick it off a cone – your tongue collects only a small film of cold ice cream giving it a chance to warm-up between licks, so you get the full flavour each and every time.
  8. When eating from a bowl, take a small spoonful – and even lick it off the spoon – for the same reasons, or rinse your mouth with warm water between spoonfuls to warm your taste buds so they work again between mouthfuls.
  9. Serve it on a hot dessert – ice cream is perfect when it is starting to melt on a warm dessert such as a brownie or apple crumble because it doesn’t freeze your mouth and is bliss!
  10. Savour the taste – really allow yourself to enjoy it!

For more, including delectable dessert recipes, visit: www.elato.com.au

 

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