A cautionary tale of ‘Bargain Regret’ in AAMI’s new campaign via Ogilvy Melbourne

The latest AAMI campaign via Ogilvy Australia, Melbourne, taps into “bargain regret” – when the lure of a bargain goes pear-shaped.

From popcorn exploding vacuums to rogue smoking Stairmasters, the 60-second launch film showcases the repercussions of going for the cheapest…