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HomeLifestyle NewsHow hotel partnerships with brands transform the guest experience

How hotel partnerships with brands transform the guest experience

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How much do you love your favorite hotel? This is a question often asked by some of the world’s most iconic hotels as they sell their signature wares in the gift shop or directly through the room. Several have taken it a step further by parlaying their popularity into a comprehensive lifestyle brand.

Going beyond a Chateau Marmont T-shirt or a red-appliqued sheet set from the Bowery Hotel, several forward-thinking properties are partnering with outside retailers – or vice versa – to…

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