How to start a rum collection

For the last decade, rum enthusiasts have been shaking their fists, swearing and preaching to any remotely curious spirits drinker who’d listen about how rum is set to become the next big thing.

Stubborn whiskey drinkers would patronizingly nod and roll their eyes, while gin lovers didn’t care much about rum anyway, as agave spirits such as tequila and mezcal were turning their heads. It felt a bit like the boy who cried wolf.

Then Spirits Business reported in July 2022 that rum sales…