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It was the ad heard round the world.
In the early days of January 2024, Calvin Klein launched its Spring campaign with a video starring actor Jeremy Allen White, clad only in the brand’s signature logo-ed boxers, doing pull-ups and climbing a ladder on a New York City rooftop. The impact was immediate and impossible to ignore.
On social media, feeds were flooded with reaction videos of slack-jawed people watching the ad, or gawking at a two-story billboard featuring White in New York…
