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A sample of the report is available for download below. Full access to The BoF Brand Magic Index is for Executive members.
What is Brand Magic?
We instinctively know magical brands when we see them — those that seem to be at the forefront of culture and in almost perfect lockstep with their customers. But that judgement has always been more art than science.
Last year, BoF Insights and Quilt.AI introduced the concept of Brand Magic to bring data into the conversation. Unlike vanity metrics…
