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Ulta Beauty’s loyalty programme is practically synonymous with the retailer’s success.
Today, 96 percent of the company’s sales run through the programme, which has 43.3 million active members — 10.5 million more than the active members of awards-programme pioneer Starbucks. Ulta Beauty credits it with regularly drawing shoppers back to its stores, and with generating valuable data to help it recommend products and target its marketing.
The points-based programme is Ulta Beauty’s…
