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From sunscreen to bronzer, classic beauty staples see a seasonal boost each summer. But thanks to product format innovations like sticks and sprays, as well as the impact of influencers such as Alix Earle and Katie Fang, summer-oriented products are evolving. With so many different brands competing in sunscreen, search results are yielding clear trends for SPF in terms of active ingredients. The same can be said of bronzer and tanning products, which are seeing growth this summer. And…
