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The Phoenix Mercury is the latest team to attract interest from the beauty industry, announcing K-beauty label Laneige as its official skincare partner, The Business of Fashion has learned.
For Laneige, the deal constitutes a well timed entry into the league which has recorded unprecedented TV viewership, stadium attendance and commercial interest since the season began in May.
The brand is set to kick off the partnership at the WNBA All-Star Weekend in Phoenix on July 18 with a range of…
