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Adidas grew revenue by 11 percent in its second quarter ended May 2024, compared to the same period last year. Meanwhile, second-quarter operating profit reached €346 million ($376 million), compared to €176 million the year before.
It’s the latest evidence of Adidas’ turnaround under chief executive Bjørn Gulden, who was appointed to lead the brand in the aftermath of the damaging termination of its Yeezy sneaker partnership. Central to the turnaround has been the rise of the…
