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For the past four years, 31-year-old Sonam Shah has been part of an after-work running club in London, frequented by a mixture of city workers and creative types.
Shah was never one of the group’s “cool kids,” not seeing the appeal of buying $300 supershoes from Nike or Adidas or wearing a technical hydration vest for a casual 5k run around a park. But around a year ago, her cultural cachet took off when someone asked her what tech she uses to track her fitness.
The device — a…
