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HomeGeneral NewsHow Abercrombie & Fitch reinvented itself and won

How Abercrombie & Fitch reinvented itself and won

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It’s bachelorette season in America.

A couple of months ago, I was at one such party in Florida: nine women, one house, a zillion group activities to get dressed for. And something strange started to happen. Almost every time I complimented someone’s outfit — a cute jumpsuit or matching set…



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