The MSIX 6: ‘Big and nimble don’t go together’ – How conflicting messaging can harm a brand

Taking place from 4 -5 September at Ovolo Woolloomooloo, the Marketing Science Ideas Xchange (MSIX) will hear from a range of industry leaders, including Ujwal Kayandae, a professor at Melbourne Business School.

In his session, Incoherent Marketing Dreams and Nightmares, Kayandae will use…

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