Why the fashion world is Jogging to Marseille

Stay informed with free updates

Simply sign up to the Retail & Consumer industry myFT Digest — delivered directly to your inbox.

Olivier Amsellem is a cultural maître d’ for newcomers to Marseille. The concept store, garden restaurant, houses and art gallery that he runs in the city, which all sit under the moniker Jogging, have become a crash pad for the fashion jet-set, many of whom show up straight from the airport, suitcases in tow, and return multiple times over the course of their…