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With a feed driven by an interest-graph rather than a social graph structure, TikTok provides its audience with content based on individual interests dictated by their activity on the platform rather than who they follow. Through this approach, TikTok has popularised niche and idiosyncratic subjects that appeal to our specific interests, which has subsequently unlocked digital intimacy at scale.
Seventy-two percent of TikTok users say it is easy for strangers to connect and bond around shared…
