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HomeLifestyle NewsUrban Decay’s ‘Naked’ Relaunch Is a Hit. Now Comes the Hard Part.

Urban Decay’s ‘Naked’ Relaunch Is a Hit. Now Comes the Hard Part.

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Urban Decay’s most beloved product is making a comeback.

Last month, the brand relaunched its famed Naked palette — a set of 12 playfully named, neutral-to-bold eyeshadow hues — for a limited-edition re-run, sold exclusively in the US at Ulta Beauty and on its own e-commerce website.

Urban Decay retired the product, a motif of 2010s beauty that was featured in countless YouTube tutorials and glossy magazine articles, in 2018. It had been a staple for creating the smokey eye look that…

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