Why Fragrace Houses Are Launching Entire Collections at Once

The days of a single new fragrance release might be on their way out. Recently, luxury houses have opted to make a bigger splash by introducing entire new collections (five or more scents) all at once—embracing a strategy that threads a needle through olfactory experiences.

“The trend toward larger collections often stems from a desire to offer clients a more comprehensive exploration of themes, concepts, or olfactive families,” says Jessie Dawes, chief marketing…