To his laundry list of achievements — self-made billionaire, four-time NBA champion, Olympic gold medallist, occasional actor — LeBron James can now add “Creative Partner of Maison Hennessy.”
Despite a range of legendary endorsements across tech, luxury watches, and apparel (including his historic $87 million rookie deal with Nike), King James has remained relatively discerning in the wine & spirits brands he chooses to associate with.
Today, however, he’s announcing the release…

