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Big pants are driving big changes across the entire wardrobe.
A shift in fashion toward wide-leg jeans has driven the likes of Gap Inc., J Crew Group’s Madewell and even Lululemon Athletica Inc. to offer these styles, boosting sales. Now the brands are enjoying an extra benefit that comes with the popularity of the new silhouette: Consumers are buying a host of other items to go with the pants.
While bigger tops worked with skinny jeans, shoppers are now gravitating to smaller ones to…
