Mumi Haiati’s Reference Studios Opens Paris Outpost

PARIS – Mumi Haiati is a fashion person. He fashion-pairs utility shirts and bucket hats with a Serpenti ring and Cartier watch, and knows how to fashion-cajole designers, artists and press to appear in the right place at the right time (i.e. where he and his clients need them to be): with a broad smile, air kisses and the promise of a good time.

But his interests — and relationships — stretch well beyond fashion. In Berlin, where he founded his public relations company Reference…