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Birkenstock is dipping its toes in the beauty business.
Tomorrow, the popular sandal maker will launch a collection of foot care products on its e-commerce site, priced between $9.95 and $49.95, to commemorate its 250th anniversary. The range includes bath salts, a pumice stone and a number of oils, creams and lotions.
In a statement, chief executive Oliver Reichert said the launch will appeal to “passionate Birkenstock fan[s]” who are looking for products that will “complement their…
