FIFA to Launch Fashion Line in Partnership with VFiles

FIFA, football’s global governing body, will launch its debut ready-to-wear collection under a licensing agreement with New York-based fashion platform VFiles, according to the organisation.

The apparel line, which comprises both men’s and womenswear, will be released under the brand FIFA 1904 — named after the year the organisation was founded — and is set to launch in spring 2025.

FIFA’s entry into fashion comes as sports organisations increasingly take a more considered approach…