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Search for any viral beauty product on Amazon and you’re bound to find it sitting alongside a lineup of imposters — bizarre knockoffs intended to pass as dupes.
Poised to become the largest beauty retailer in the US next year, Amazon is attracting a growing number of premium beauty brands, like Kiehl’s and Clinique, hoping to meet their customers where they already are. But in doing so, they’re also increasingly encountering unknown merchants hawking ambiguously branded counterfeits…
