LVMH and Formula 1 on Wednesday announced a decade-long partnership to begin in 2025. As part of the deal, several LVMH brands including Louis Vuitton, Moët Hennessy and TAG Heuer will enjoy sponsorship opportunities across the sport.
LVMH has increasingly aligned its houses with the motorsport. Louis Vuitton has created the trophy case for the Monaco Grand Prix since 2021, Berluti sponsors French driver Pierre Gasly and Dior announced British racing driver and seven-time championship winner…

