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“I know exactly what I want.”
Kim Kardashian and I have been speaking for just over 90 seconds when she makes this declaration. We are sitting in the bone-white conference room of her creative headquarters in suburban Los Angeles, talking about Skims, the apparel brand she co-founded in 2019 with retail entrepreneurs Jens and Emma Grede, and today run by her and Jens. Grede, she clarifies, looks after the operations side of things as CEO. “I handle the visuals, all the ideas,…
