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Bernard Arnault is firmly in the luxury industry’s driver’s seat with LVMH Moet Hennessy Louis Vuitton SE’s sponsorship of Formula One motor racing. The company’s domination of the Paris Olympic and Paralympic Games was the warm-up act for the LVMH chief executive officer and founder’s sporting ambitions; the F1 partnership is the main event.
The 10-year deal, which could be worth close to $1 billion, underlines that LVMH, with a market capitalisation of about $370 billion, inhabits…
