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Moncler CEO Outlines Latest ‘Genius’ Strategy

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On Oct. 19, Shanghai Fashion Week will close with an opening.

For one night only, Italian skiwear specialist Moncler will showcase the latest incarnation of its multi-year “Genius” project — and this time, it’s huge: 30,000 square metres, an entire “City of Genius” with a population of co-creatives to elevate the brand’s profile in the key Chinese market and beyond.

“We’ve given each designer the freedom to build a house in the City,” said Moncler chief executive Remo…

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