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When he’s not weighing in on creative decisions for Patta, the 20-year-old Dutch streetwear label he co-founded, or working on sneaker collaborations with Nike, Guillaume “Gee” Schmidt still finds himself browsing and buying magazines at newsstands.
Last year, Schmidt, who grew up reading bygone hip-hop periodicals like The Source and glossy fashion magazines like Fantastic Man, decided to try his hand at print himself, launching Patta’s own bi-annual magazine.
“We have so much to…
