The Glory Days of the Pop-Up Store Are Over. What’s Next?

When Rhode opened a pop-up in New York in June, there were about one thousand people lined up before the doors even opened, every one of them hoping to buy the brand’s new blush or secure a glimpse of founder Hailey Bieber.

The pyjama-maker Petite Plume is taking a more low-key approach when it comes to its next big activation. For the holiday season, the brand will be launching its new line of homeware at Maman, a New York bakery with outposts across the US Northeast. Petite Plume will be…