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Veteran fashion publicist Kelly Cutrone remembers a time when it was frowned upon for brands to advertise their end-of-season sales.
“It just used to be something for people in the industry,” said Cutrone, founder and chief executive of public relations agency People’s Revolution. “Media outlets and editors wouldn’t dare promote them.”
Today, however, the once-exclusive events to offload unsold inventory and design samples are ubiquitous, with brands from Maison Margiela to Cult…
