Known for its minimalist aesthetic, beauty brand Saie has been known as a staple of influencers’ “no-makeup makeup” and “clean-girl” tutorials since it launched in 2019. But for its first international brick-and-mortar retail expansion, it’s headed to full-glam Dubai.
On Oct. 6, Saie launched in Sephora Middle East, the retailer’s regional business that encompasses doors across all six Gulf Cooperation Council countries — Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the…

