The Founders Pushing African Fragrance Into the Mainstream

For centuries, Africa has been a source of inspiration and botanicals for the world’s biggest beauty companies. (Think of Byredo’s best-selling fragrance Bal d’Afrique, or Diptyque’s use of Madagascan vanilla in its scents.)

Now, the continent’s homegrown brands — including Senegalese perfume brand Réserve en Afrique, South African-born Niche Parfums and Nigeria’s Catherine Omai — are ready to step into the spotlight, using Africa’s rich reserves of ingredients to build…