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HomeLifestyle NewsAdidas Raises 2024 Guidance Again, Citing Good Brand Momentum

Adidas Raises 2024 Guidance Again, Citing Good Brand Momentum

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Adidas on Tuesday raised its full-year sales and profit guidance, citing better than expected performance in the third quarter and good brand momentum as it benefits from demand for its retro three-striped Samba and Gazelle shoes.

Adidas CEO Bjorn Gulden has helped reboot the German sportswear brand since its break-up with rapper Ye two years ago abruptly ended its lucrative Yeezy sneaker line.

Adidas raised its forecasts for the third time this year, saying it now expected currency-neutral…

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