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For Mytheresa, acquiring Yoox-Net-a-Porter is its chance to become the biggest player in luxury e-commerce.
Once the deal — which experts expect to face minimal regulatory hurdles — goes through, the German e-tailer has the opportunity to pair its own expertise in catering to high-net-worth customers with Net-a-Porter’s ability to target aspirational consumers with its mix of high-end and accessible-luxury brands, giving it the the tools to address the entire luxury market.
“I can…
