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Gen Alpha beauty shoppers may be known as “Sephora tweens,” but Ulta Beauty is betting that it’s not too late to win their loyalty.
Younger shoppers are at the heart of the retailer’s plans to return to growth, which executives unveiled on Wednesday at its annual Investor Day event in Chicago. The beauty retailer has faced a tough 2024 so far: In August, Ulta Beauty revised its sales outlook for the year, anticipating that 2024 sales would remain flat — or even slightly decline —…
