SXSW Sydney: 90% of OOH is committed to long-term memory – QMS unveils new data on attention

QMS has debunked the myth that out-of-home (OOH) is a glance-only medium, unveiling the results of its global-first research on the role attention plays in OOH environments at SXSW Sydney on Wednesday.

Showcasing how brands can leverage the attention flywheel to maximise their OOH investments,…

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