Nike’s Declining Brand Heat, in Five Charts

On Monday, Elliott Hill arrived at the starting block for his new role as Nike’s chief executive with a long row of hurdles in front of him.

There are Nike’s challenges rebuilding its relationships with wholesale partners, the rise of brands like On and Hoka drawing away customers and Nike’s lack of innovative new products to help it fend off the competition, to name a few.

But one of the biggest issues facing Nike right now is its declining brand heat.

For years Nike was the hottest…