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Lacoste has signed a partnership with the Rolex Paris Masters, an annual ATP Masters 1000 event—a series of worldwide tennis tournaments featuring the top-ranked players on the men’s tour—the company confirmed Thursday.
This year’s edition will run from Oct. 26 to Nov. 3 and will involve players including world number one Jannik Sinner, Carlos Alcaraz and Alexander Zverev, competing for a €919,075 ($992,835) prize draw.The “premium” partnership runs until 2030 and comes as the…
