Witchy wares and self-care sorcery: How Salem has reinvented itself as modern wellness hub

“Witchcraft is the original form of self-care, using nature and your intuition to heal and help yourself,” explains Rachel Christ Doane, academic and education director at Salem Witch Museum. Its use as a tool for meditation, relaxation, and communion with nature, oneself and society is somewhat at odds with its negative, devilish perceptions. Doane explains that the church defined centuries-old magic practices as malevolent and heretical despite the lack of any evidence. She says…