Jumia, Turkey’s Hepsiburada Plan Africa E-Commerce Growth Push

Africa-focused online retailer Jumia Technologies AG and Hepsiburada, one of Turkey’s largest e-commerce platforms, have agreed to jointly expand their offerings across Africa.

Hepsiburada will work with Berlin-based Jumia to roll out Turkish brands, private-label and retail products, Jumia chief commercial officer Hisham El Gabry said in an interview.

“We are starting with Egypt, and then we will expand within the first quarter of 2025 into Morocco,” said El Gabry. “It will evolve…