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If there’s one certainty in the denim business, it’s change.
The category is defined by booms and busts. Trends — in silhouettes, stretch and fit — come and go. Brands too closely tied to a particular aesthetic can quickly become obsolete; the once-hot, skinny-centric J Brand, for example, liquidated in 2021, though parent Fast Retailing still sells its wares. It’s also a hard business to grow. Making jeans is technical, more like a bra than a T-shirt. And between stalwarts like…
